Industry News

Profitroom on Tour: Bringing the Future of Hospitality to South Africa

As part of Profitroom on Tour, we delve deep into what’s next for technology in South Africa and how hotels can benefit from it.

With 45% of travellers planning their holidays from the comfort of their phones and 74% planning them online, it has become abundantly clear that technology is set to change the face of tourism. The million-dollar question for many South African hoteliers is, “How can I use this to my advantage?” Well, you are in luck. To help stakeholders understand how technology could impact their businesses, the award-winning provider of hotel booking technology, Profitroom is going on tour across the country.

From the 14th to the 28th of March, Profitroom will travel the country helping tourism industry professionals throughout the industry by sharing insights on what’s next for hospitality technology and trends that are currently in the sector.

“Africa is one of our key markets and we are excited about its prospects. Our goal is to expand our footprint in the African market, therefore we are investing significant resources and time into it,” said Profitroom CEO, Marcin Dragan.

He added, “We also believe we can leverage burgeoning technologies to help grow the African hospitality industry at a rate we have never seen before.”

The future is now

In addition to highlighting the latest in hotel technology, including personalised automation triggers, live segmentation, and digital trends shaping the industry, the tour will also reveal different ways hotels can attract travellers and turn them into guests.

Dragan says, “We at Profitrom understand how technology has created opportunities for hotels to grow and enhance their service offering. Our aim is to revolutionise the way hotels interact with their guests and offer a quick and easy way for guests to access information and services while freeing up staff to focus on more important tasks.”

Michael Puffett, Senior Business Development Manager Profitroom, Africa says, “Hotel experiences for travellers have already been transformed by technologies, we now have benefits like direct booking, seamless user journeys and elevated customer success. 

As part of Profitroom on Tour, we delve deep into what’s next for technology in South Africa and how hotels can benefit from it.

Samantha Williams, Commercial Director at Profitroom concludes, “After a gloomy pandemic period, the sector’s future is looking bright. This tour is our chance to get our fingers onto the pulse of South Africa’s tourism industry and share insights that can help the continent reach its full potential.”

The Profitroom tour dates are: 

  • Pretoria, The Maslow Time Square – 14 March 2023
  • Johannesburg, The Leonardo – 16 March 2023
  • Durban, Oyster Box Hotel – 23 March 2023
  • Cape Town, Hotel Sky – 28 March 2023
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