Industry News

Urban meets Wilderness: Unleashing Positive Change with an Eco-Conscious Travel Gear Collaboration

Wilderness and Sealand are proud to join forces to introduce a limited collection of handmade, upcycled travel gear. Where urban meets wilderness, this collaboration between two purpose-led brands was forged from a shared desire to effect positive change. With a deep respect for nature, this gear is handcrafted and eco-conscious, created from responsibly and ethically sourced materials – putting the planet and its people first.

“We are thrilled to launch this one-of-a-kind collection featuring design-focused eco-conscious gear with our like-minded partners and friends, Sealand. Not only are we providing a solution around the most functional gear to bring on a Wilderness adventure, but we are doing so in a sustainable way that is closely aligned with our values”, noted Amanda Wilson, Wilderness Head of Partnerships and Retail Strategy.

“The coming together of our two brands may be considered unexpected, but we strive for uniqueness”, added Jasper Eales, Sealand Co-Founder and Creative Director. “Purpose is at the forefront of Sealand; offering sustainable gear to another purpose-led organisation in the business of travel couldn’t be a more exciting or aligned partnership. It has been a true collaboration, with product and story integration from both teams. We look forward to being able to offer functional and sustainable gear to a new global audience”.

Available in three colourways, each bag is sturdy and weather-resistant, made from ECONYL® regenerative nylon waste, with primary waste inputs being industrial carpet waste and ghost fishing nets from the ocean. Combined with industrial-strength webbing, and ripstop weaves, they are resistant to ripping and tearing for optimal strength for every outdoor adventure. Inspired by nature, the range includes a variety of options, from the Swish Tote, Dune Duffle and Rowlie Backpack, to a Toastie multi-functional storage pouch and Keezy keychains

Handmade in Cape Town by a highly skilled team of craftspeople, each bag has the name of the person who made it and a QR code link to read more about who they are. Furthermore, Wilderness guests will also have the opportunity to meet the artisans who have crafted the bags, through a Wilderness and Sealand private full-day itinerary that brings together the brands’ favourite Cape Town experiences – from a culinary adventure prepared by a sought-after local  forager to time spent with a non-profit providing ocean-based opportunities and environmental education to vulnerable youth.

Going forward, this experience can be booked through any Wilderness Travel Designer, along with other Wilderness Touring experiences in Cape Town that perfectly book-end time in the bush.

“In addition to being available for purchase from Sealand’s online store, we are thrilled to be stocking the gear at some of our exclusive camps in Botswana, including Wilderness Mombo, DumaTau, King’s Pool and Vumbura Plains. This will give guests the perfect opportunity to browse the collection in our Safari Boutiques during their time in camp”, said Amanda.   

Wilderness and Sealand also look forward to adding to the collection later on in the year, with a new-to-market wheelie duffle bag and a functional and stylish cross-body sling bag, which they are sure will add value to the overall collection, through usability and functionality. “Our collaboration has truly brought our two brands together, with one purpose. Our shared vision is to protect the wild and get our guests out to explore it. We hope that by introducing this new collection, we will collectively make a positive impact through empowerment, responsible practices, and protecting the planet”, Amanda concluded.

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