Industry News

Empowering the Hospitality Industry Through Tech Across South Africa

Technology is reshaping the landscape of the hospitality industry, opening up a world of opportunities for astute hoteliers and informed stakeholders. To help players in the industry make the most of this exciting time, Profitroom, the award-winning booking technology platform, will once again be going on their highly anticipated South African tour.

Profitroom on Tour

Kicking off in Cape Town on the 17th of August, Profitroom will be travelling across the country to share their expertise and insights with other industry leaders and partners on how hoteliers can use technology to optimise revenue and grow the hospitality sector. The whirlwind tour is scheduled to make impactful stops at:

  • Cape Town: August 17th – Cassia Restaurant, Nitida Wine Farm, 8am
  • Johannesburg: August 22nd – The Maslow Hotel
  • Hoedspruit: August 24th – Arugula Experience Restaurant
  • Nelspruit: August 25th – La Villa Vita Boutique Hotel & Spa
  • Hilton Pietermaritzburg: August 29th – Anew Hilton

Samantha Williams, Profitroom’s Commercial Director, underscores the tour’s significance, stating, “Profitroom on Tour has always been a fantastic way to help equip hoteliers with tools they can use to future-proof their businesses, provide networking opportunities, and engage in important panel discussions that find innovative solutions to the challenges the industry faces. This year’s tour promises to continue that trend but on a much larger scale.”

Speaker Lineup: Hospitality Industry Leaders and Tech Innovators

Some of the issues to be discussed include the challenges and opportunities arising from online payments and what their future looks like, how best to control rate parity and cost reduction strategies. As per usual the speakers will be a star-studded cast that includes:

  • Samantha Williams, Commercial Director at Profitroom
  • Michael Puffett, Senior Business Development Manager at Profitroom
  • Leigh Myles, Senior Business Development Manager at Profitroom
  • Sverre Christiansen, Head of Sales – Middle East and Africa at Sojern, the international travel marketing platform
  • Lee-Anne Singer, Marketing and Sales Director at the Singer Group, and Chairperson of FEDHASA Cape

This iteration of Profitroom on Tour promises to inform, entertain, and help keep attendees at the cutting edge of the hospitality news cycle. Most importantly, it will be the mecca for anyone interested in optimising guest experiences and ensuring that South Africa remains an unforgettable travel destination. Seize this opportunity and find more information here.

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