As South Africans prepare to celebrate the Easter Holiday season, Gauteng Tourism is yet again geared up to welcome Gauteng staycationers and visitors across the country to the golden province.
While religious pilgrimage remains at the centre of what makes Easter, the period has also become what the festive summer period is in terms of reconnecting with family and friends. Gauteng remains a popular Easter destination with residents as well as the local market. Gauteng Tourism Authority (GTA) encourages travellers to bring along their families and safely enjoy the many family-friendly Easter activities the destination has on offer.
The Easter period is characterised by short visits by family and friends within the domestic market, with the Visiting Friends and Relatives (VFR) being an important market segment for the sector which presented immense growth, particularly during the post-COVID-19 recovery period. While most will be escaping from the hustle and bustle, destination Gauteng anticipates a great deal of pent-up demand by travellers in South Africa looking to take advantage of the long weekend with their loved ones and find a change of scenery.
CEO at GTA Sthembiso Dlamini explains that everyone is welcome to experience the warmth and exceptional services provided by various Gauteng tourism products, attractions, and accommodation establishments. “We look forward to welcoming back friends and families from neighbouring provinces and invite you to explore the vast array of attractions and activities that we have available. Fun activities and adventures are lined up in key tourism nodes, including townships, to keep everyone entertained.”
GTA is also extremely excited to bring back Gauteng’s premier Easter event, The Rand Show, from 6 – 10 April 2023. The largest and oldest consumer lifestyle exhibition aims to thrill and entertain a diverse audience expected to visit the festival this year.
“We take this opportunity to call on all the province’s citizens to give all our visitors a warm reception as we prepare for out-of-province visitors. We would also like to encourage Gauteng residents to use events and festivals like the Rand Show to explore their own province and be champion hosts to our guests,” says Dlamini. She adds that plans and safety measures are also in place in preparation to welcome tourists in line with our sister Department of Transport and Community Safety. “We also call for calm and restraint on the roads during this time and urge all our visitors to drive with caution and to arrive alive at their destinations.”
Gauteng Tourism wishes all safe travels and a merry Gauteng Easter weekend “Ena’lanto”!