Cape Town Launches Digital Wine Tourism Guide
Cape Town wine tourism could likely see a big boost, now that the City of Cape Town has launched the brand new Wineland Wonders initiative that celebrates the City’s wine routes.
Mayoral Committee Member for Economic Growth, Alderman James Vos, recently unveiled did the new winelands wonders guide, explaining that this initiative stemmed from his drive to spotlight the unique wine experiences in and around the city.
“I’ve always believed that our world-class wines represent a fantastic value proposition, not only for tourists but also for economic growth. That’s why I encouraged the department’s Tourism and Place Marketing Branch to develop this guide – it’s about highlighting Cape Town’s rich wine culture and helping people explore our stunning wine farms,” Alderman Vos said.
Vos added that wine tourism in the cape was a big attraction, revealing that in 2022, it contributed a staggering R3,05 billion to South Africa’s economy.
“According to an impact study by the South African Wine Industry Information and Systems, the wine industry in our province created over 245 000 jobs that year, with 3,36 jobs generated for every R1 million capital investment. This is more than double the national average of 1,18 jobs. Our wines are not only award-winning, but also vital for job creation and economic development. This guide will make it easier for locals and visitors alike to explore new farms or revisit old favourites,” Alderman Vos said.
What’s the wineland wonders guide about?
The wineland wonders guide will giver users information on wine regions and also features an interactive WhatsApp channel. It spotlights around 40 wine farms across three wine routes: Constantia in the Southern Suburbs, Helderberg (a sub-route of the Stellenbosch Wine Route), and the Durbanville Wine Valley.
Users can select their wine route and set Google Maps to direct them there, just with a few taps. They will also find info on wine varietals, as well as restaurant offerings and scenic venues in the area.
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