Zambia Travel Expo (ZATEX) 2026: Showcasing Zambia’s Tourism Growth
Zambia’s tourism sector continues to grow as the country strengthens its position as one of Africa’s most authentic nature and safari destinations. With rising global interest in experiential and sustainable travel, Zambia is increasingly attracting attention from international buyers and investors. At the centre of this growth is the Zambia Travel Expo (ZATEX) 2026, the country’s flagship tourism trade event.
The Zambia Travel Expo (ZATEX) 2026 will take place from 4th to 6th June 2026 in Lusaka, Zambia. Organised by the Zambia Tourism Agency (ZTA), the event serves as a key platform for tourism marketing, business networking, and investment promotion, bringing together stakeholders from across the tourism industry.
ZATEX connects local and international tourism players in a structured business environment, including tourism boards, accommodation providers, safari operators, airlines, travel agents, and destination marketing organisations. The event focuses on promoting Zambia’s tourism offering and building trade relationships that support sector growth.
The 2026 edition features business meetings, hosted buyer engagements, exhibitions, and networking sessions, designed to strengthen partnerships and create new market opportunities for the country’s tourism industry.
A key highlight is the destination showcase, featuring Zambia’s most important tourism assets, including the Victoria Falls (Mosi-oa-Tunya), South Luangwa National Park, Lower Zambezi National Park, and Lake Tanganyika, reinforcing Zambia’s position as a leading safari and adventure destination.
Key Industry Reach
ZATEX 2026 brings together:
- Hosted buyers from regional and international markets
- Tourism boards and destination marketing organisations
- Safari operators, hotels, and airlines
- Travel trade professionals and media
- Small and medium tourism enterprises (SMTEs)
The expo plays an important role in connecting local tourism businesses to global markets while supporting investment, collaboration, and sustainable tourism development in Zambia.
As Zambia continues to expand its presence in global tourism, ZATEX 2026 remains a key platform for trade, visibility, and growth — connecting the country to the world through tourism.
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