Shanna Docherty Appointed New Regional Head of Trade Sales for Cathay MEA

Premium travel lifestyle brand and Hong Kong’s home airline, Cathay, which recently resumed direct flights between South Africa and Hong Kong, has appointed Johannesburg-based Shanna Docherty as Regional Head of Trade Sales for Middle East and Africa (MEA).

Docherty will be responsible for identifying new business opportunities and strategically optimising revenue across the airline’s channel partners. She has 14 years of comprehensive aviation experience and brings a deep understanding of commercial acumen, effective people management, and a genuine respect for cultural diversity.

Docherty joined Cathay in 2019 as Cargo Manager and has been an ardent advocate for the empowerment of women in the aviation sector. She has held a number of key senior aviation roles prior to joining Cathay, including in the United Kingdom and South Africa.

Renowned for its service excellence, Cathay consistently sets new standards in premium travel and Docherty’s appointment marks a significant step in the airline’s journey, underlining its dedication to excellence and innovation in aviation. Under her guidance, Cathay aims to enhance its offerings and elevate the customer travel experience for customers in the Middle East and Africa, reinforcing the importance of these regions to Cathay, which operates scheduled passenger flights to Dubai and Johannesburg.