New management elevates luxury Johannesburg hotel to new heights
The luxury boutique hotel, 10 2nd Avenue Houghton Estate, is set to enhance its position as one of Johannesburg’s most gracious accommodation options now that it is under the new management of Dream Hotels & Resorts. Dream Hotels is set to take over this prestigious property on 1 October, and the team will be bringing their extensive experience and best-practice knowledge of hotel and resort management to elevate it to new heights.
“Dream Hotels is excited to be bringing another property under our umbrella in Gauteng,” says Chris Snyman, Dream Hotels’ Chief Development Officer. “10 2nd Avenue is a perfect fit in our diverse stable, and we are looking forward to reimagining and revitalising this sophisticated guest estate.”
While the property will continue to operate in its current form until February 2025, guests can expect subtle improvements and personalised touches during this time. From Q2 2025 onwards, Dream Hotels’ concerted efforts to enhance the guest experience will begin. “Our changes will include a comprehensive rebrand together with improved levels of luxury and innovation,” Snyman adds.
Founded in 1988, Dream Hotels’ mission is to deliver dynamic and exceptional hospitality solutions that connect local and global travellers to authentic and sustainable South African experiences. With a growing portfolio of properties, Dream Hotels has established itself as a pioneer in the hospitality sector, while remaining true to its ambition of leading with compassion and intent. All of this comes together in its management of this exquisite hotel.
Centrally located in Houghton, 10 2nd Avenue is ideally placed for guests travelling for both business and leisure. With easy access to OR Tambo International Airport, the business centres of Rosebank and Sandton, and numerous entertainment districts, it’s ideally placed for every agenda.
“Johannesburg is a popular tourist destination, an important business hub, and a city rich in historical and cultural significance,” says Snyman. “We understand that visitors who come here want access to its many sites, as well as the ability to return home at the end of the day to a luxurious and tranquil space.”
10 2nd Avenue is both serene and elegant and comes complete with first-name service and total privacy. Its 16 rooms and suites cater to solo travellers, couples, groups of three, and families of up to six. The Executive and Superior Executive Suites allow guests to level up in comfort and luxury while the ultra-spacious Presidential Suite is the ultimate in opulence. All rooms and suites are fully equipped with all the amenities guests might need and breakfast is included.
On-site facilities include a formal dining room serving gourmet cuisine, a private gym, and a heated swimming pool. Dedicated event spaces — the Veranda, the Clivia Room, the Houghton Lawns, the Estate Boardroom, and the Conference Room — offer cutting-edge facilities that cater for everything from private dinners to large celebrations and high-level formal meetings.
“We look forward to entrenching 10 2nd Avenue’s position as a sought-after accommodation option for luxury travellers,” adds Snyman. “Whether our guests are looking for a safari stopover, a location for their wedding or corporate event, or a relaxing retreat after a busy day in the city, we pride ourselves on ensuring that 10 2nd Avenue serves every need.”
About Dream Hotels & Resorts
Founded in 1988, our mission at Dream Hotels & Resorts is to deliver dynamic and exceptional hospitality solutions in Africa that connect local and global travellers to our communities in a sustainable and relevant manner. With a growing portfolio of over 23 properties, including exclusive membership and ownership opportunities, we have adopted a more purposeful approach to the guest experience, leading with greater compassion and intent, while creating a healthy balance between our actions, our communities, and the environment.
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