Meet Carol Weaving, the Driving Force Behind the Forthcoming The Mzansi Food & Drink Show
RX Africa – the company behind this month’s eagerly anticipated the Mzansi Food & Drink Show, which makes its debut at the Kyalami International Convention Centre – is one of the largest and most successful exhibition and venue management companies in Africa thanks, in no small part, to its managing director Carol Weaving.
Weaving has nearly 35 years’ experience across several diverse industry sectors with her expertise spanning across marketing, exhibition management, events, conferences and venue and facility management. She was the first female Chairperson of the Exhibition and Event Association of Southern Africa (EXSA) and former founder and chairperson of the Association of African Exhibition Organisers (AAXO).
RX Africa is the company responsible for some of the country’s premiere events, including Decorex JHB, Comic Con Africa, WTM (World Travel Market) Africa and FAME Week Africa. As a result of Weaving and her team’s continued passion, dedication and management, WTM Africa celebrated its 10th anniversary in April this year with a 53% increase in attendees compared to the previous year.
Weaving believes that RX Africa will have similar success with the Mzansi Food & Drink Show, a three-day offering that incorporates two previous independently held events, the popular Fire & Feast Meat Festival and the successful Coffee & Chocolate Expo, as well as three new additions – the Fine Food & Wine Show, the Bar & Good Spirits Showcase and the Mzansi Food Market.
“We have implemented all the learnings we’ve acquired over the past 10 years to ensure we deliver an excellent return on investment for buyers and exhibitors alike. Post Covid there was a gap in the market that not only appeals to consumers who love food and drink festivals but also to the trade, as tea, coffee and other F&B products are seeing significant growth on the African continent especially from a hospitality perspective as well as exports from Africa,” she said, explaining RX Africa’s decision to launch a food show.
Weaving said RX Africa was delighted to be offering five shows under one roof: “Consumers will only have to pay for one ticket to get access to five shows. We believe that we are offering value for money, lots of entertainment and so many things to do and see. It is a food show for the whole family and for all ages.
“Visitors can expect a festival of all things food and drink; including cooking demos, braai competitions, wine tastings, whisky tastings, coffee tastings and a Barista competition as well as a chilli eating festival, well-known chefs and food personalities sharing their knowledge, and hundreds of food products on show to taste and buy. It’s a guaranteed fun day out for the whole family with a trade focus for the hospitality industry.”
Weaving concludes: “Tourism in Africa is booming and specifically the MICE market (meetings, incentives, conferences, and exhibitions). Hotel chains and the hospitality sector are always looking for new products and those products are looking to get into the hospitality sector.”
Tickets for the Mzansi Food & Drink Show can be booked via Howler.co.za
For more information on the show, visit:
The Mzansi Food & Drink Show
- Kyalami International Convention Centre
- Saturday, 15 June, from 09h00 to 18h00
- Sunday, 16 June (Father’s Day) from 09h00 to 18h00
- Monday, 17 June (Youth Day) from 09h00 to 17h00
Social media links
- Tik Tok: @mzansifoodanddrink
- Twitter: @MzansiFoodDrink
- Facebook: @themzansifoodanddrinkshow / @coffeeandchocolateexpo
- Instagram: @mzansifoodanddrink / @coffeeandchocolateexpo
- Hashtags: #mzansifoodanddrinkshow2024 #mzansifoodanddrinkshow #mzansifoodanddrink #mzansieats #mzansifoodie
#thebarandgoodspiritsshowcase #thecoffeeandchocolateexpo
#thefinefoodandwineshow #thefireandfeastmeatfestival #themzansimarket
ABOUT RX AFRICA
RX Africa is in the business of building businesses for individuals, communities, and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
ABOUT KYALAMI INTERNATIONAL CONVENTION CENTRE
The Kyalami International Convention Centre is located on the R55 in the north of Johannesburg, less than 10km from Midrand and the N1. The area boasts good access as it is located within 10km of three national highways as well as only 30km away from O.R. Tambo International airport. Kyalami is approximately a 20 minute drive from central Sandton,
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