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Kew Green Hotels Appointed as the Hotel Management Company for Morocco’s First Eco-Village

Kew Green Hotels, one of the leading international hotel management companies, has been appointed by Earth Holding as the hotel management company for Azembay, the first eco-village in Morocco, North Africa. Situated just 45 minutes from Casablanca and just over an hour from Casablanca International Airport, this laid-back luxury resort is nestled within more than 1,000 hectares of forest, leading to a stunning private beach. Azembay features a collection of villas and apartments totalling 206 keys, waterfront dining, a spa, conference and events spaces, a kids club, plus numerous activities and will open in early 2024.

Azembay has been built to international energy efficiency standards and integrates a 360-degree approach to sustainable development. Including a circular economy of locally-made furniture and furnishings from craftspeople in the village. The vision is for Earth and Kew Green Hotels to build a new international brand, focusing on a pure-play sustainable experience that will use Azembay as the pilot project and be the first to be developed globally. 

The brand will focus on making sustainability and well-being the essence of a new travel experience.

Youssef Benamour, Owner at Earth, says, “We are thrilled to be working with hotel management specialists, Kew Green Hotels, to realise our vision of delivering a pure-play eco-resort, offering laid-back luxury that both harnesses and enhances our local community and natural environment, offering our guests an authentic experience in this stunning area of Morocco. We are also pleased that Azembay serves as a blueprint for innovation to showcase best practices in sustainable development technologies.

The village will be autonomous both in terms of water and energy supply. It will produce its own drinking water and vegetables through a permaculture field and school. Fishing boats and an animal farm will complement this, all catering to the village’s five restaurants and being integrated into activities for both adults and the kid’s club. 

With a strong focus on well-being, the spa will be at the centre of the experience. It will feature treatments using the best Moroccan organic products, including argan oil and the famous hammam and scrubbing rituals. The 360 well-being experience includes daily picnic walks, a hammock field in the forest for daily naps, healthy organic menus focused on balanced nutrition, meditation, surfing and yoga classes. 

Activities will feature educational elements for guests to learn about leading a more autonomous and sustainable lifestyle. The resort will be car-free with green mobility, including horses, mule carts, and electric vehicles. The overall experience will be welcoming and rejuvenating, which flourishes in symbiosis with the local population and nature.

Chris Dexter, CEO of Kew Green Hotels, says, “We are delighted to welcome Azembay into our family of hotels as we continue to expand our international hotel portfolio. At Kew Green Hotels, we set ourselves apart by combining years of experience with strong commercial awareness to deliver operational excellence and industry-leading profit delivery for hotel owners and partners.” 
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