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Hospitality in Africa is open for increased business 

As Africa’s travel and tourism industry surges, fueled by a growing middle class and a projected CAGR of 8.9% or $731.4 billion by 2032 in the “bleisure” market, the demand for innovative hospitality solutions is booming.  

A recent report by Africa Outlook predicts Africa will be the world’s second-fastest-growing tourism region in 2024, driven by a resurgence in travel and investment. To meet this demand, the Hotel & Hospitality Expo Africa, in its 7th edition having undergone a transformation, is set to connect hospitality buyers with a wide range of global suppliers and brands.  

“The all-new Hotel & Hospitality Expo Africa is the ultimate destination for the hotel and hospitality sector in Africa,” says Margaret Peters, Event Manager: Food & Hospitality at dmg events. 

“And as part of our commitment to providing more value to the African hospitality sector, the Hotel & Hospitality Expo Africa is excited to announce the launch of the interiors and fit-out sector within the main event, taking place in South Africa from 11 – 13 June 2024 at the Sandton Convention Centre.” 

The event will connect architects, interior designers, and hotel and hospitality buyers with suppliers and brands, enabling key players to source the widest range of global products, connect with industry leaders, and be inspired.  

The latest African Hotel & Hospitality Confidence Index released earlier this year echoes the positive momentum of the industry, with 80% of hotel, bar, and restaurant operators, along with industry supplier respondents looking ahead with growing confidence and optimism.  

Top trends include integrating artificial intelligence (AI) into hospitality operations, where the Confidence Index confirmed one in four businesses are using AI tools to enhance business. Trends like these will be high on the agenda at the event this year to capitalise on Africa’s growing population, where the emergence of a middle class and megacities will give rise to hospitality demand.   

“With sustainability and technological transformation shaping the sector, the trends, services and products that will determine Africa’s hospitality journey as a vibrant international destination will be uncovered at the Expo,” Peters says.   

Discover products and solutions from Kitchens & Bathrooms, Lighting & Decorative Accessories, Furniture & Furnishings, Art & Textiles, Interior Fit-out, Surfaces & Flooring and Sleep among categories to explore. International exhibitors include representatives from Italy, Russia, Malaysia, Thailand, Japan, and France featuring top executives, brand managers, exporters, creative directors and more. Visitors will include business owners such as restaurant operators, distributors, interior designers, architects, retailers, and buyers, among others.  

Nearly 3000 trade visitors are expected at the Expo, with over 100 exhibitors from across the globe.  

Previous participants have seen an 88% increase in brand awareness, while 81% have generated new sales leads. “Africa is primed for the hospitality market and the event is the perfect platform for exhibitors to showcase their brand,” Peters adds.  

A key feature this year includes the Southern African Housekeepers League of Champions, which brings together competing teams in a live-action display of skill and talent.  

This year the event is co-located with the 21st edition of Africa’s Big 7, facilitating connections with buyers from across the African continent to source products, develop new partnerships, and conclude export and import deals within the food and beverage value chain. Also co-located with the 30th edition of SAITEX, attendees can boost international and local business relationships across multiple trade sectors. 

“The three shows offer an enticing buyer’s journey, allowing for multiple departments to converge at one venue and find ample suppliers according to their needs. Attendance will generate quality leads and new opportunities within a targeted audience, seeing Africa’s hospitality sector thrive,” Peters concludes.  

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About dmg events – South Africa 

dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.  

With a presence in over 20 countries and organizing more than 90 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, food & beverage, and transportation sectors.  

To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore, and India. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees.  

Our flagship events including the Big 5 Global, ADIPEC, Gastech, EGYPES, The Hotel Show, INDEX and The Saudi Food Show. For more information visit Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT,  

About the Hotel & Hospitality Expo Africa  

The Hotel & Hospitality Expo Africa forms part of a dedicated portfolio of events proudly serving the hospitality industry across the Middle East, Africa, and Asia. The Hotel & Hospitality Expo Africa is the ultimate event for the hotel and hospitality sector in Africa.  

Now in its 7th year and having undergone a transformation, our modernised approach sets the tone for the future of the industry. The Hotel & Hospitality Expo Africa is the premier trade event for connecting hospitality suppliers with buyers from the continent and beyond. The future of hospitality in Africa starts here! 

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