Essence of Africa

Essence of Africa is the continent’s leading meetings-driven forum, designed to connect pre-qualified international buyers with Africa’s top tourism businesses. We unlock Africa’s tourism potential, delivering high-value, pre-scheduled meetings, strategic discussions, curated networking moments, and opportunities to build long-term partnerships across the continent.

Our inaugural edition in Nairobi in 2024 presented the cool, funky side of the capital city, welcoming 130 top-producing buyers and 125 African exhibitors. Building on this strong foundation, the 2025 edition in Malindi explored Kenya’s coastal charm raising the bar even further with 158 buyers from 39 countries, 150 African exhibiting companies, and over 5,600 buyer-seller meetings. The 2025 event amplified Africa’s shift toward diverse, value-driven, sustainable travel.