Angola Strengthens Tourism Ties With Germany, Creating New Industry Opportunities
Angola is making intentional strides to strengthen its position in the international tourism market, with a new agreement between the German Travel Association (DRV) and the country’s Institute for Tourism Promotion (INFOTUR) set to bring German tour operators and travel distribution professionals closer to the destination. The organisations signed a Memorandum of Understanding (MoU) at the DRV Capital Congress in Berlin, with two initiatives planned for 2027: a delegation visit to Angola by senior German tour operator representatives and a DRV Destination Forum in the country. The agreement aims to raise Angola’s profile in Germany, support the development of tourism products and strengthen commercial connections between the two countries.
Pivotal initiatives planned for 2027
The planned delegation visit will give German tour operator executives the opportunity to experience Angola first-hand and explore opportunities to develop and market tourism products. The Destination Forum will focus on travel distribution professionals, helping build awareness of the destination among those who advise travellers and influence booking decisions. DRV President Albin Loidl said: “Angola offers an impressive diversity and great tourism potential. At the same time, the destination is still relatively unknown in the German travel market. With our cooperation, we want to help change that.”
He added that the delegation would bring decision-makers from the German travel industry to Angola, drawing on their experience in developing and marketing tourism products. The subsequent Destination Forum will aim to inspire travel distribution professionals to promote the destination, with Loidl noting that tourism potential translates into business when destinations are known, suitable products are available, and travel agents can confidently recommend and book them.
Angola looks to build lasting industry partnerships to propel the destination
INFOTUR Director-General Allicia Santos said Germany represents an attractive source market for Angola, with the partnership intended to introduce the country’s diversity to German travel professionals and establish lasting relationships between tourism businesses. “Germany is an attractive source market for Angola. With this partnership, we want to introduce the diversity of our country to the German travel industry and create long-term connections between our tourism companies,” Santos said. Beyond the two planned initiatives, DRV and INFOTUR will continue to exchange insights on market developments and travel trends, while making a collaborative, concerted effort to develop and market tourism products and strengthen business ties between the two countries.
An opportunity for Southern Africa at large
Although the agreement focuses specifically on the German source market, its emphasis on product development, destination awareness and closer industry collaboration is relevant to the wider Southern African tourism sector. Angola offers a varied tourism proposition, from dramatic landscapes and waterways to urban culture and local experiences, and continued efforts to develop its international market presence and its readiness create an opportunity for multi-destination itineraries that benefit the region as a whole. For South African tour operators and travel advisors, the developments provide an opportunity to keep abreast of Angola’s evolving tourism offering and consider how the destination might feature in future in unique, evolving itineraries
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