20 Years Of Connecting Africa To The World
South Africa’s once again welcomed the global travel and business events community to Johannesburg, for the 20th edition of Meetings Africa – the continent’s leading MICE trade show for tourism. As Africa’s premier MICE-focused trade show, Meetings Africa 2026 brings together African exhibitors, international and regional buyers, associations, corporate planners and media under one roof. The platform facilitates high-value engagement, partnership-building and deal-making, while amplifying Africa’s collective business events offering to the world.
Hosted again at the Sandton Convention Centre, this 2026 edition marked a truly significant milestone — 20 Years of Connecting Africa to the world. Over the last two decades, Meetings Africa has grown into the most definitive market-access platform for Africa’s meetings, incentives, conferences and exhibitions (MICE) sector. In an era where business tourism is increasingly recognised for its role in driving investment, job creation and skills transfer, Meetings Africa continues to stand out as a strategic enabler of growth for destinations and suppliers across the continent.
Delivered by SA Tourism, the event has consistently positioned Africa as a credible, competitive and creative destination for global business events, while delivering tangible economic impact across the continent.
A CONTINENTAL MILESTONE FOR BUSINESS EVENTS
The importance of Meetings Africa 2026 was highlighted as early as July 2025, when South Africa’s Minister of Tourism, Patricia de Lille, officially announced the dates for both Meetings Africa and Africa’s Travel Indaba and stated the following: “These are not just dates; they represent important milestones in our continent’s tourism and business events calendar. Through these events, we are solidifying South Africa’s leadership role in hosting world-class business events”.
The minister further highlighted the strategic role of Meetings Africa in shaping Africa’s business events future, highlight how the event brings together key stakeholders from around the globe, positioning Africa as a competitive and creative destination for MICE activities, as well as serving to connect regional and international buyers and suppliers, building a platform for the growth and development of Africa’s MICE sector as a whole.
As a media partner to the Meetings Africa event, the TNA team was again on the ground capturing the event and bringing you all the latest news from Meetings Africa 2026. Discover more in our highlights video below.
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