The Kenya Tourism Board Attracts Travellers Through Global Marketing Campaign

The Kenya Tourism Board (KTB) have launched the first phase of a global marketing campaign in their most robust source market – North America.

The Dahl-Mac Group, a media buying company, developed the “Real Deal Kenya” campaign alongside travel marketing partner Sojern as experts in travel marketing. The campaign was created and launched in line with the Kenya Tourism Board’s (KTB) goals of increasing Kenya’s tourism sector by distributing various inspirational materials. “Real Deal Kenya” was created to resurrect tourism in Kenya by showcasing the wildlife, culture, and adventurous activities accessible to tourists from across the world.

According to KTB CEO Dr Betty Radier, the campaign aligns with the board’s strategy of making Kenya one of Africa’s top tourist destinations.
“This is not only a very timely and relevant initiative but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of the Covid-19 pandemic,” she said.

Travel partners like Kenya Airways provide a variety of booking choices and travel itineraries so that travellers may fully immerse themselves in the local culture and experiences. Gastronomy, eco-tourism, adventure activities, cultural events, wildlife safaris, and unique family attractions are among the activities that are offered. To identify the options that best meet their needs, RealDealKenya.com is the campaign website that Kenya Airways will drive visitors to.

“Kenya Airways is proud to partner with Kenya Tourism Board,” said Julius Thairu, Kenya Airways Chief Commercial and Customer officer. “As part of this campaign, we have offered customers the benefit of discounted fares on the non-stop flight between New York and Nairobi.”

With an increase in foreign tourists, 1,207,691 visitors were welcomed throughout the review period, according to the Minister of Tourism and Wildlife, which increased the recovery rate this year to 75%.

“Real Deal Kenya” will be launching in other international markets for the remainder of 2022.