SAVRALA Applauds New South African Tourism Leadership, Underscoring the Importance of Board Representation for Sustainable Sector Growth
The Southern African Vehicle Rental and Leasing Association (SAVRALA) congratulates the newly appointed South African Tourism Board, chaired by Makhosazana Khanyile, and welcomes the selection of Nombulelo Guliwe as Chief Executive Officer (CEO).
“A dynamic and effective South African Tourism is essential for the success of the entire travel and tourism ecosystem,” says Sandile Ntseoane, General Manager of SAVRALA. The appointment of a permanent executive team at SAT will enhance stability in the relationships between SAT and the Tourism sector, which will lead to an acceleration of progress in growing tourism.
“The mobility of tourists is a cornerstone of the visitor experience, and the vehicle rental and leasing sector is an indispensable component. We look forward to partnering with the new SA Tourism leadership to support vital initiatives aimed at increasing tourist length of stay, broadening geographic reach, and boosting tourist spend,” Ntseoane adds.
SAVRALA sees particular alignment with SA Tourism’s mandates around extending visitor stays and promoting travel to lesser-visited regions, recognising that reliable transport links and well-maintained road networks are vital for enticing self-drive tourists and corporate travellers to move around the country with ease.
“For the vehicle rental and leasing industry, initiatives that would help to combat seasonality through targeted campaigns that promote off-peak travel, would also help to create consistent demand for rental vehicles and support stable employment within our sector,” says Ntseoane.
SAVRALA is committed to working closely with the new SA Tourism leadership to build a resilient and sustainable tourism sector, the organisation affirms. “Through active collaboration, we are confident that we can collectively unlock South Africa’s vast tourism potential, bringing benefits to businesses and communities across the country.” SAT’s challenges are South African tourism industry challenges and SAVRALA stands ready as a willing partner, to contribute to and assist with addressing these challenges head-on.
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About SAVRALA
The Southern African Vehicle Rental and Leasing Association (SAVRALA) represents a significant portion of the South African vehicle rental and leasing industry. SAVRALA is committed to upholding industry standards, promoting best practices, and championing the interests of rental and leasing operators in the tourism sector. For more information, visit https://savrala.co.za/.