SATSA Marketing Committee Launches Industry Campaign to Promote Destination South Africa as Open, Free, and Fun

SATSA has launched its Free to Be South Africa destination campaign, run under the auspices of SATSA’s new Marketing Advisory Committee which is the result of a mandate from members at SATSA’s 2022 Conference to extend the organisation’s activities in a marketing and sales space.

Says David Frost, CEO of SATSA: “The #FreeToBeSouthAfrica campaign is aimed at aligning stakeholders in South Africa’s tourism industry behind one message – South Africa is open, free and fun in a post-pandemic era.

“It leverages the business-to-consumer marketing and communications platforms of tourism stakeholders which sell and market destination South Africa, providing a clear single message, trade toolkit and several marketing tactics that deliver visibility for the destination.”

Anybody involved in selling and marketing destination South Africa can get behind #FreeToBe, which comprises four key tactics:

Creation of a visual Digital Asset hub
Social Media User-Generated Content campaign​
Media and Trade Familiarisations​
Trade Toolkit​

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