Industry News

Newmark appoints new COO

SEASONED hospitality EXCO director, Mike Vroom has stepped into a new role at Newmark Hotels & Reserves as its Chief Operating Officer. The appointment will see Vroom working side by side with the CEO of Newmark Hotels & Reserves, Neil Markovitz.

“Mike Vroom has long history with Newmark, his many career achievements and his ongoing commitment to operational excellence meant that he was front of mind when this new leadership position was created. As a respected and well-known leader in the hospitality sector, his proven record in leading business units to success aligns perfectly with Newmark’s vision for sustainable expansion,” commented Neil Markovitz.

Career Path

Vroom brings more than 20 years of global leadership experience to the new role. After studying Hospitality Management at The International Hotel School, he began his career managing restaurants at several of Cape Town’s best hotels. He then moved to Johannesburg to take on a managerial role at The Saxon Hotel, Villas and Spa, one of Africa’s top five-star hotels.

In 2014 he joined Newmark Hotels & Reserves as Hotel Manager at The Queen Victoria Hotel. Two years later he headed to Dubai to open a new property which was voted as “The World’s Leading New Hotel” by World Travel Awards in 2017. Returning to South Africa in 2018 Mike took on the role of Group Operations Manager for Newmark Hotels & Reserves. Two years ago, he was promoted to the key position of Executive Director of Africa for the group.

“Having grown up working in the hospitality industry and having been part of Newmark’s exceptional growth, I am delighted to have the opportunity to further engage in the strategic management of our global businesses. Newmark is a trusted name in the hospitality industry, known for operating properties in iconic African locations that celebrate their unique characteristics and individualism. Looking at our pipeline of growth for 2024 and beyond, which includes the addition of many new destinations and hotels, I am extremely excited to take on this new role,” said Vroom.

“As we move into 2024 some of my first tasks will be to identify ways for our businesses to embrace AI in a way that does not detract from our personal service levels.  A Key focus alongside our commercial drive will be to work with our integrated HR teams to attract more talent and to invest in the development of our people.

This will be key to successfully growing each of our individual business units. Driving memorable and unique guest experiences will also be at the forefront as the hotel teams ensure we meet guest requirements and exceed client expectations by experimenting with innovative ideas and new avenues of thought,” he added.


About Newmark Hotels and Reserves 

Newmark Hotels & Reserves lives by the promise of “Experience authentic”. It creates memorable and unique experiences for guests – authentic to the location, environs, and people of each of its properties. From gracious boutique luxury hotels, vibrant city hotels, inspiring safari lodges run according to sound conservation principles, to blissful island getaways – Newmark is a curator of occasions that excite, serve, sooth and take care of its guests. Occasions that are complemented by sensorial cuisine directed by Newmark’s Group Head Chef and enhanced by the Group Sommelier’s selected wine choices.

Established in 2007, Newmark Hotels & Reserves has its roots in Cape Town, and continues to expand throughout Africa. The hospitality management company’s South African footprint includes Cape Town’s iconic V&A Waterfront, the magnificent Cape Winelands, the open skies of the Karoo, the green hills of the UNESCO Waterberg Biosphere and the vast Kruger National Park where lion, elephant, buffalo, rhino, and leopard roam free. Further afield Newmark’s guests can experience West African golf experiences, the majesty of the Great Migration, and the opulence of Mauritian and Zanzibar beach resorts.

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